I think it’s time we finally had the discussion about Bleacher Report. What started as a website in 2007, Bleacher Report has now transcended from a sports update hub to a full fledged media mogul. That last sentence probably has you thinking that Bleacher Report is a top used application or company to gain sports knowledge but really what it is, is a humor based media company that creates highlights, original content, as well as updates on sports like the: NFL, NBA, CFB (college football), World Football, MLB, NHL, CBB (college basketball), MMA, and more. So to put that in more simple terms, Bleacher Report has a very, very, wide reach. Whether you are enjoying two men beating eachother up in the octagon or you’re watching the most popular sport in soccer, you probably have stumbled upon this website or their social media without knowing.

With that knowledge out of the way, lets get into what Bleacher Report actually does.

This is a more journalistic approach to BR (Short for Bleacher Report) created content. It’s fitting that a video tweet of Rudy Gobert was recently created as his team has made some noise recently and he’s a HUGE reason for that. However, not all BR tweets are ESPN themed interviews.

Here’s a more colloquial example of some of the content that BR can put out. As well as some children accounts that BR has created. In it’s own show, Game Of Zones, BR does a funny spinoff of the show Game Of Thrones. This is where BR can get very interesting. Besides the fact that Game of Zones features animated NBA players, it really has little to nothing to do with sports. Examples like this are how BR extends through just a sports demographic as it crosses over into entertainment as well. These Game of Zone episodes are released in seasons with a few episodes, leaving viewers and fans excited for the following week.

While BR is often just used for causal sports fans like myself, even legitimate sports journalists will reference it in their work.

This is Darren Rovell, many may know him for getting trolled online but he’s actually a well renowned journalist. Darren Rovell is using BR as a legitimate source and updating his 2.05 million followers about their progress. This is pretty astonishing for starting as a small media sports company back in 2007. While some people like Darren tweet transparency about BR others dislike the group very much.

This is usually the reaction I personally see when dealing with BR. No one seems to like BR publicly yet their main account has 7 million total followers. While I am someone who really likes BR and the content they push out, I could understand the gripes people have with them. Here’s how other sports media companies feel about BR

This blogger is Kmarko of Barstool Sports. For those who don’t know, Barstool is a very popular sports media company, perhaps even more popular than BR. It’s funny to see how two media companies could have a feud with each other like it’s high school but that’s clearly possible. However, this is very good for the brand as it’s free exposure.

Oh look its Darren Rovell again! Anyways, I guess not EVERYONE at barstool hates BR. Some can blog about the facts, and in this case it’s in support of the brand. Whether you hate BR or not, its pretty obvious what they are, and that is for the people. They create a web series about the most popular show on TV and then stream a blockbuster golf event that the whole world wanted to see. They really do take every opportunity to gain new fans and viewers.

So BR does a lot of tweeting obviously but I’ve talked about how well rounded they are as company. One thing that’s been absolutely BOOMING in the sports world is podcasting.

The cool thing about the BR report podcast branch is that the personalities aren’t actual BR employees. What BR does is sponsors famous sports personalities (Lefkoe is a former NFL quarterback) and helps them get popular interviews with a vast group of people. In total, BR has over 10 original podcasts, all relating to the sports world. Not every podcast though is hosted by a former pro player. Some podcasts like “The Kicker Show” are created by writers and take a more humor/satirical take on sports. These podcasts are unique because even though they deal with sports, it’s really just an entertainment podcast. Podcasting isn’t where BR stops with their entertainment.

This is a little snippet of the BR youtube channel. With over a million subscribers, the channel is very popular. With constant sports updates and original content, BR uses almost all platforms to gain more exposure. So, what started as a small media company in 2007, BR has become a company with star studded personalities, a killer twitter feed, a hard working youtube channel, and a great stream of entertainment. Although not everyone loves seeing BR pop up on their feeds, it’s still a massive part of sports media culture. And a lot of companies have started following their lead. Before companies like BR came onto the scene, sports companies usually served just one purpose. Now they are transforming into places where people can interact with each other, learn about their favorite teams, as well as be entertained.